Meet Alexios, your Spartan assistant.
ROLE: Art Direction, Concept + Package Design.
Awarded at Cannes, D&AD, One Show, One Club, ProMax Games Awards.
Utopia: made possible by Breezeline. The fluidity and synchronicity of the life is on full display, brought to life through reliable, fast internet.
ROLE: Art Direction Lead, Concept + Design.
The first global campaign and platform for Logitech G’s PRO Series product line, ZERO OPPOSITION is a philosophy developed for professional esports athletes in order to remove all obstacles and become the best players possible.
Initially developed as a campaign for the release of the lightest gaming mouse ever—PRO X SUPERLIGHT—the ZERO OPPOSITION philosophy soon took over as a global platform for the entire PRO Series line of products, featuring several top esports athletes from around the world.
ROLE: Art Direction Lead, Concept + Poster Design.
As a follow up to its initial metaverse experience, The UPS Store is now offering a digital platform for Gen Alpha to learn, play, and explore small business models on Roblox, with their game, “Main Street Moguls.”
Through hands-on learning, gamers will be given the opportunity to simultaneously own and run one, two, or three different small businesses—a dog walking business, food truck, or music store.
Grasping concepts such as employee management , storefront upgrades, and inventory expansion, a partnership with The UPS Store is brought front and center helping these new small business owners with any and all business needs, from packing & shipping records to national customers, to bringing awareness through printed fliers for your local dog walking business.
Check it out for yourself:Main Street Moguls
ROLE: Concept & Strategy.
Awarded at The Webby Awards.
Press:
Little Black Book
The UPS Store brought small businesses to the metaverse by creating the first ever experience just for them. A space for small business owners to hear the latest business news, grow their network, and learn from a few of the best, industry-leading experts.
ROLE: Art Direction Lead, Concept + Design.
Awarded at D Show.
Press:
Fast Company
Inc.
Cryptofiles.com
The Crypto Times
The Drum
It’s been quite a colorful history for the Athletics franchise since their move to Oakland in 1968. Having shared the stadium known as the “Oakland Coliseum” with other professional sports teams, surviving a massive earthquake in ‘89, sewage mishaps, and now a scare due rising sea-levels, the Oakland Athletics are in for a long overdue renovation.
Having been trapped in heated arguments with Major League Baseball, MLB’s commissioner has been pressuring and threatened to move the team to Las Vegas due to the concern of city being unable build and maintain a competitive and serviceable stadium for years to come.
Threats from the city of Oakland to sue Major League Baseball have been thrown about. But it always makes fans wonder, “what if the A’s do move to Vegas?
Press:
SF Gate
Las Vegas Review Journal
The Crusader Newspaper (Archbishop Riordan High School)
ROLE: Brand, Concept + Design.
The UPS Store prides itself on helping small businesses be unstoppable. Here’s a campaign reminding customers of the many services .
ROLE: Art Direction Lead, Concept + Design.
Every wireless company has an angle; the best coverage, the fastest network, most attractive spokesperson, and so on.
Cricket reaches their customers in a different way, through a world of animated characters and the tagline, "Something To Smile About.”
ROLE: Art Direction, Design + Screenprint.
“Wireless World” is a fun campaign that shows off just how easy it is to charge your devices through some unexpected personalities.
Coming in halfway through the campaign, I took over as the lead art director, post-shoot, for the video edit/color and all print creation.
Press:
New York Times, Wirecutter
PC World
cnet
Apple Insider
Engadget
ROLE: Art Direction, Post Production
A collection of various product launches and other things.
ROLE: Art Direction Lead, Concept + Video
I eat a lot of ice cream. And I drink a lot of alcohol... sometimes.
Born out of necessity, this is a concept and product I have been working at and making since 2013—before the boutiques began popping up.
Each pint of ice cream contains about 4 shots of alcohol per pint and will give the consumer quite the buzz.
ROLE: Art Direction, Concept, Package Design + Writing.
San Francisco has long been touted for its cultural influences, the mecca of the startup and tech boom, and also for its incredible food scene.
Unfortunately, it’s also known as one of the most expensive cities to live, resulting in dramatic spikes in homelessness over the past 5 years — 1 out of every 200 people in this city live on the streets. Aside from not having a place to sleep, basic necessities such as an area to relieve ourselves, disappear too.
This has become an extreme problem, a common conversation even in the political climate, as nearly 150,000 reports have been filed about spotting human feces on the streets.
In a mission to combat this, the Department of Public Works with limited funding, has created several 24-hour public toilets along with a mobile workforce to clean up and provide a place for the homeless to “take care of business”.
It’s just one step closer to better lives for everyone :)
ROLE: Animation, Art Direction, Concept, Design, Sound Design + Writing
The UPS Store brought small businesses to the metaverse by creating the first ever experience just for them. A space for small business owners to hear the latest business news, grow their network, and learn from a few of the best, industry-leading experts.
ROLE: Art Direction Lead, Concept + Design.
Awarded at D Show.
School budgets are shrinking. No more field trips to the local art museum. How will kids ever be exposed to the masterpieces?
Simple. By recreating them.
The Museum of Modern Arts & Crayola have teamed up to enrich our kids’ lives through art and a bit of color theory with “Artist History” Crayola crayon packs, accompanied by a color-by-number coloring book of artwork featured in MoMA’s permanent collection.
Additionally, limited runs of coloring books and crayons will be created for each visiting artists’ exhibition.
ROLE: Art Direction, Concept + Package Design.
J.M. Smucker is the parent company of many classic dog food and treats including Milk-Bone, Nature’s Recipe, and Natural Balance.
ROLE: Art Direction, Concept + Design.
What began as a side interest during art school, my love to tie dye only grew when I moved out to San Francisco. Living just a few blocks away from the original Grateful Dead house, beautiful murals of Jerry (Garcia), and the hippie mecca, Haight Street, I’ve met a bunch of “old heads”, began making my own tie dyes, and also collect fan-made parking lot shirts—commonly referred to as “lot tees”. I steadily amassed one of the largest known collections of Grateful Dead lot tees.
On August 1st, also known as “Jerry Day”, myself and a group of other artists and deadheads hosted a pop-up at TroveSF where we displayed our personal collections of Grateful Dead art to remember and celebrate Jerry Garcia’s birthday.
Oh, I also made an instagram @ghost.of.pigpen
ROLE: Social Media, Illustration + Poster Design
The developers of Call of Duty wanted to change the rules a little, so they designed their own game, Titanfall, an epic, space-cowboy western, where the pilot and titan work together, hand-in-hand, battling other titans.
ROLE: Art Direction, Concept + Design.
As an office worker, we’ve all experienced this at one point or another.
We’re a bit out of sync; experiencing some nerves about the important business presentation, or maybe it was just the Mexican food from the team lunch.
We need to take a shit, pretty badly, but we’re at work and we all know that becomes risky business.
Trying to stay quiet.
Sneaking out when no one is watching.
The worst part though,
no matter what we do,
people always know it’s us.
How, you ask?
By our shoes.
As humans, we should all be given the right
to poop anonymously, worry-free.
And that’s why we have S#!T SHOES.
ROLE: Art Direction, Brand, Concept + Package Design.
There was a time I was a butcher.
Wrapping up the first year of grad school, every professor suggested we search far and wide for a summer internship to gain experience in "the advertising world". I had little interest in this, so I decided to explore one of my passions: food!
The first week I moved to Richmond, I began to explore local food spots; this included weekly 2.5 mile walks to the local butcher, just to check out the new sausages in store for the week (yes, I'm serious).
At the end of April during one of these trips, I began chatting with the owner and asked about job openings.
Somehow I ended up there working full-time during the summer and spent Year Two of graduate school as an apprentice butcher.
Through this experience, I've learned many life lessons; like how to make bacon & sausage, and pair wine & cheese with different cured meats. I also witnessed and was appointed documentarian of a pig slaughter, I created pig blood ice cream for a "meat & greet" event, and took part in designing various newsletters, fliers, and other collateral for the shop.
Below are bits and pieces of my experience over those 15 months.
ROLE: Brand + Package Design.
I was fortunate to be one of nine people to work with Liz Canfield from VCU's Gender, Sexuality, and Women's Studies department, to publish an edition of 50 letterpressed books containing original poems & artwork from men and women incarcerated in the Richmond County Jail.
For this project, I printed three poems, over four different spreads. The larger type was set by hand, while the poems were printed onto polymer sheets to be pressed later. I used two different methods to press my handset type compositions: Standard letterpress, which is an automatic full-roller inking Iron hand letterpress, a manual inking process, demonstrated on the spread containing the gradient.
ROLE: Book Binding, Design + Letterpress.
I was hire #59 at ARGONAUT.
During my time there, I helped develop the design identity for business cards, stationery, envelopes, notebooks, laptop cases, and a custom wax seal.
ROLE: Branding & Design.
Ai-yah is a word used to express dismay, exasperation, or surprise in many Asian dialects.
AI-YAH is also a line of seasonal jerkies.
Dried in peak season, these meats are marinated, air-dried, and packed with a mouthful of flavors inspired by the complexities of Asian cuisines, expected to confuse and surprise even the most cultured palettes.
ROLE: Art Direction, Brand, Concept + Package Design.
We grew up with Disney.
Then we reached the age when we were, "too cool for cartoons".
And then we got older.
We started to think, "A smoking caterpillar? Talking toys?? A wooden puppet becoming a 'real boy'???"
These stories sound like the stuff we were seeing that crazy weekend in the woods that one summer.
The prophetic characters of those fictional worlds knew better and they led to us to some epiphanic, living-altering realizations.
ROLE: Design.
Over the years, I've been told I look like a lot of different people.
I blame my resistance to grooming and the lack of mirrors in my life.
This all started when I grew my hair out for a bet. I used to get a clean trim every month or so.
My buddy said I couldn't go more than 2 months. It went on for 3 years.
And here are the true stories of my struggles with my identity.
ROLE: Life.
Tagline: Where New York Is Not New York.
In recent years there have been numerous efforts to restore Coney Island back to its roots, as a place traditionally known for its sideshow antics and lively amusement parks.
Once known as, "The Playground of the World", gathering more visitors per day than Disney World, Coney Island is now overshadowed by the big cities of New York.
This campaign was developed to bring attention back to Coney Island, positioning it as an escape from the bustling New York cities.
ROLE: Art Direction, Concept, Design + Writing.
