cricket wireless

Every wireless company has an angle; the best coverage, the fastest network, most attractive spokesperson, and so on.

Cricket reaches their customers in a different way, through a world of animated characters and the tagline, "Something To Smile About."

 

video

wrecking ball — "fighter" work

CD: chean wei law  |  writer: meg gallagher

out of home

millennium station  |  chicago takeover

Cricket was looking to expand its reach to the Midwest and take over Chicago. With over 195 media placement in and throughout the suburbs of Chicago, we gave the everyday commuter something to smile about.

CD: chean wei law  |  writer:  meg gallagher  |  designer: jodi duncan

local & national placement

el paso chihuahuas partnership & new orleans baby cakes

Cricket Wireless became official partners with the El Paso Chihuahuas, a minor league baseball team affiliated with the San Diego Padres. A handful of baseball-themed character assets were created and used for various out of home boards, in-stadium media placements, as well as local Cricket retail stores.

Cricket also had various media placements in New Orleans for another local baseball team, the New Orleans Babycakes.

in-stadium placement

outside-stadium-marv-selfie.jpg

local billboards

writer:  matt detiveaux

character baseball cards | internal project

Who doesn't love combing through some vintage baseball cards? These baseball cards were designed to keep a catalog of the 90+ character assets.


event poster

cricket code day 

Cricket Wireless paid a visit to ARGONAUT for a two-day event, Studio and I screenprinted posters I designed that were inspired by the 1960s Avalon Ballroom posters.


mobile billboards


non-traditional


character assets