Every wireless company has an angle; the best coverage, the fastest network, most attractive spokesperson, and so on.
Cricket reaches their customers in a different way, through a world of animated characters and the tagline, "Something To Smile About."
wrecking ball — “fighter” commercial
CD: chean wei law | writer: meg gallagher
chicago millennium station takeover
CD: chean wei law | writer: meg gallagher | designer: jodi duncan
local & national placement
el paso chihuahuas partnership & new orleans baby cakes
Cricket Wireless became official partners with the El Paso Chihuahuas, a minor league baseball team affiliated with the San Diego Padres. A handful of baseball-themed character assets were created and used for various out of home boards, in-stadium media placements, as well as local Cricket retail stores.
Cricket also had various media placements in New Orleans for another local baseball team, the New Orleans Babycakes.
writer: matt detiveaux
character baseball cards | internal project
Who doesn't love combing through some vintage baseball cards? These baseball cards were designed to keep a catalog of the 90+ character assets.
cricket code day
Cricket Wireless paid a visit to ARGONAUT for a two-day event, Studio and I screenprinted posters I designed that were inspired by the 1960s Avalon Ballroom posters.
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