Every wireless company has an angle; the best coverage, the fastest network, most attractive spokesperson, and so on.
Cricket reaches their customers in a different way, through a world of animated characters and the tagline, "Something To Smile About."
Wrecking Ball — "Fighter" Work
CD: Chean Wei Law | Writer: Meg Gallagher | Broadcast Producer: Tyler Neely
Out of home
Millennium Station | Chicago Takeover
Cricket was looking to expand its reach to the Midwest and take over Chicago. With over 195 media placement in and throughout the suburbs of Chicago, we gave the everyday commuter something to smile about.
CD: Chean Wei Law | Writer: Meg Gallagher | Designer: Jodi Duncan | PRINT PRODUCER: JESS SHAY
El Paso Chihuahuas Partnership & New Orleans Baby Cakes | Local & National Placement
Cricket Wireless became official partners with the El Paso Chihuahuas, a minor league baseball team affiliated with the San Diego Padres. A handful of baseball-themed character assets were created and used for various out of home boards, in-stadium media placements, as well as local Cricket retail stores.
Cricket also had various media placements in New Orleans for another local baseball team, the New Orleans Babycakes.
Writer: Matt Detiveaux
Character Baseball Cards | Internal Project
Who doesn't love combing through some vintage baseball cards? These baseball cards were designed to keep a catalog of the 90+ character assets.
Cricket Code Day
For a two-day event with Cricket's core team visited ARGONAUT. Studio and I screenprinted posters inspired by the 1960s Avalon Ballroom prints.