coney island, an escape from new york

tagline: where new york is not new york.

In recent years there have been numerous efforts to restore Coney Island back to its roots, as a place traditionally known for its sideshow antics and lively amusement parks.

Once known as, "The Playground of the World", gathering more visitors per day than Disney World, Coney Island is now overshadowed by the big cities of New York. 

This campaign was developed to bring attention back to Coney Island, positioning it as an escape from the bustling New York cities.

 

part i. regional advertising


part i. subway & outdoor


part ii. national advertising


part iii. other fun things

writer: jon northrop